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- Sportsmen, Athletes and Bodybuilders
- Women and children of all ages
- Senior citizens
- Any individual who wants to stay fit
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| Why Nutritional Supplements? |
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- Because they are convinient to carry
- Hygenic
- Engineered foods manufactured in a well monitored environment.
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Performance Influencing Factors
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- Genetics
- Training and Conditioning
- Nutrition
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ENERGY
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| Success in sports is dependent on as how well & how much we produce energy in the working muscles. |
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- Energy from food is provided in the form of ATP which is the final biochemical carrier of energy for the generation of force.
- Energy is needed for short term explosive events as well as endurance events which is obtained through proper nutrition
- To resynthesize ATP and PCr during exercise muscle cell depends on fat(fatty acids), CHO (glycogen and glucose) and to a very limited extent on protein (amino acids).
- Energy needs mav vary from 3000-6000 calories according to the respective sports
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Formula for Estimating the Body’s Calorie Requirements:
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- Sedentary person -Weight (kg) x 25
- Moderately active person -Weight (kg) x 30
- Active person (athlete) -Weight (kg) x 40
- Underweight person -Weight (kg) x 45
(kg = lbs / 2.2)
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| Food Energy Equivalents |
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| Carbohydrate |
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4 kcal/g |
| Fat |
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9 kcal/g |
| Protein |
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4 kcal/g |
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CARBOHYDRATES-The Brain Fuel
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- Major fuel source for exercising muscle
- Athletes should ingest 6 to10 gm/kg/day
- Energy Source- 1g gives 4 Kcals. Stored in muscles and liver as glycogen
- Protein sparing effects- spares protein for vital functions in the body
- Metabolic primer- Needed to burn fat
- Fuel source for CNS- lack leads to fatigue and dizziness
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| Fat |
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- Major source of energy
- 25 to 30% of total calories should come from fat
- Help protect your organs.
- Maintains body temperature
- Carrier of fat soluble vitamins A,D,E,K.
- Concentrated source of energy(9 kcal per gram)
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| Proteins |
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- Proteins contain carbon, hydrogen, oxygen and nitrogen.
- Athletes require more protein than non-athletes
- 12 to 18% of total calories should come from protein
- Protein needs are elevated in those actively engaged in regular strength exercise.
- High BV proteins from animal sources are more effective.
- Important in growth and synthesis of DNA and RNA
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| RATIONALE FOR PROTEIN SUPPLEMENTATION |
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- Imbalanced diet or eating disorders
- Inadequate energy intake- phase of weight loss.
- Higher baseline requirements: Growth phase or elderly
- Maintain positive nitrogen balance to promote protein synthesis
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| RDA FOR PROTEIN |
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| Age Group |
Protein g/Kg of body weight |
| Sedentary Man/ Woman; |
1gm; |
| Athlete 12-16 years; |
1.7 to 2.12 gm |
| Strength Athlete |
1.5 to 2.0 gm |
| Endurance Athlete |
1.5 to1.75 gm |
| Older Athlete |
1.2 to 1.4gm |
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| GENERAL PRINCIPLES OF SPORTS NUTRITION : |
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| Recommended balanced diet for average sports person is…. |
- 55 – 60% Carbohydrates
- 25 – 30% Fats
- 10 – 15% Protein
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| Recommended balanced diet for more strenuous strength athlete: |
- 55 % carbohydrates
- 20 – 25% Fats
- 15 – 20% Protein
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| GUIDELINES FOR A SPORTS PERSON DIET : |
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- Increase complex carbohydrates
- Ensure adequate protein intake
- Decrease dietary fat
- Increase dietary fibre
- Decrease/eliminate alcohol
- Increase water intake
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| Selected References: |
| The diet of an athlete can affect health, body weight and composition, substrate availability during exercise, recovery time after exercise and ultimately, exercise performance (Grandjean, 1997;Am J Clin Nutr, 49: 1070)
Relatively low body fat, larger muscle mass and excellent aerobic power are essential for optimal athletic performance in many sports (Pollock M L, Gettman L R et al, 1987, Ann N Y. Acad Sci, 301: 361)
Although coaches, trainers and athletes usually understand the principles of physical training, they often neglect the equally well-developed principles of nutrition(Mc Cutcheon, J. Am. Diet. Assoc. 1983, 16, 52 |
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| Venky’s Albumen |
…Your Winning Partner |
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| Available In
500gm, 1 Kg & 2 Kg |
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| Venky’s Albumen |
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- Nature’s Best source of Protein (Albumen: Egg white) resembles to Serum Albumin so easily get absorbed and utilized for muscle building
- Highest PER (3.8), ensures more muscle building compared to other protein sources
- Offers best BCAA profile that stimulates protein synthesis in the muscle as well as relieves mental fatigue during performance.
- "Gold Standard" 100% Pure Dried Egg Whites.
- Venky’s Albumen is completely fat, carbohydrate and cholesterol free. Also great precompetition source of protein.
- Provides 76 % Protein. One serving of Albumen supplies 23 grams of 100% bioavailable pure protein.
- Each serving has the nutritious power of 8 to 10 egg whites.
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| Other Product Highlights |
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- Cross the Hurdles of boiling eggs .No more cooking dozens of eggs and wasting time cracking and separating dozens of egg whites from the yolks, and then having to take the time to eat them and then clean up the mess.
- If you're like most of us, you get plenty of fat and sugar in your diet, and you certainly don't have to supplement to get more of either.
- Fortified with an enzyme ‘Papain’ that ensures proper digestion of protein
- Eggs are nutritionally superior, most affordable, easily digestible, absolutely un-adulterable and most acceptable source of protein to a majority of people.
- Egg protein is of the highest quality, containing all the nine essential amino acids which the body needs to build and maintain muscle mass.
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| Procedure for consumption: |
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- Take 200 ml cold milk / water in a shaker
- Add 1 scoopful (about 30g) of Venky’s Albumen
- Shake briskly to form uneven solution
- Consume 2-3 servings daily or as suggested by your Nutritionist
- They can be used in any cooking or baking recipe in place of a whole egg. Can also be taken along with curd, fruit juice, dal or any gravy.
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| Selected References: |
| High-Quality Protein in Eggs Contributes to Power, Strength and Energy (Layman DK, Rodriguez, NR. Nutr Today. 44(1):43-48.) Eggs play an important role in the diet as nutritional and functional food which has health benefits beyond basic nutrition. (Applegate E, J Am Coll Nutr., 2000 Oct;19(5 Suppl):495S-498S.
Resistance trained athletes require more protein than endurance athletes to promote muscle hypertrophy (Lemon P W R, 2000, J Am Coll Nutr, 19(5) 513S- 521S) |
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| Venky’s Why Protein |
The taste of success |
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| Success is Not Everything…
… It’s the Only Thing ! |
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- Easily absorbed & Easily Digestible 100% Micronised & Ultra-filtered Whey powder
- Supplies all EAAs & BCAAs in sufficient quantity
- Boost up body’s own Anti-Oxidant system
- Increases Muscle Mass & Speedy Recovery after Exercise
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| Servings: |
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| Take 2 spoons Whey Powder in a shaker. Add little cool milk & stir briskly to form smooth paste, Add 200ml milk to make a nutritious drink.
Consume 2 to 3 drinks daily or as directed by your nutritionist |
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| Venky’s Whey: |
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- Assures 58% Purest form of Whey Protein
- As and athlete, you increase your need for protein with every set, rep, practice or big game.
- Venkys Whey is made with the finest whey protein concentrate and naturally light on carbs, fat, and sugar.
- So rich, creamy, and delicious, you’ll almost forget that you’re drinking a protein shake.
- It contains undenatured whey protein concentrate providing maximum nutrient utilization without the digestive system upsets caused by lower quality proteins.
- Due to its High BV (Biological Value) whey protein is absorbed quickly & shows best anti-catabolic effect, thus prevent muscle loss during workouts
- Whey protein along with Vitamin A, E, Zinc and Selenium boost the immune system and act as natural antioxidant against free radicals.
- Vitamins facilitate biochemical reactions required for energy production needed the most during exercise thus improves fatigue threshold
- Designed to Support Weight Management and as a Meal Alternative.
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| Use: Pre-workout (in milk), post-workout (in water) and with any low-protein meal. |
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| Selected References: |
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- Taking whey protein supplement resulted in greater increases in total body mass, fat-free mass, thigh mass, muscle strength, serum IGF-1, and myofibrillar protein. (Willoughby, D.S. et al, 2006Exercise and Biochemical Nutrition Laboratory, Baylor Univ. Waco Texas, USA)
- Whey protein supplementation lessens the decreases in glutathione (body's most powerful ant-oxidant) caused by prolonged exercise.(Middleton, N.,et al,Inter. J Food Sci. Nutr. Vol 55(2), pp. 131-141. 2004)
- Antioxidant supplementation can prolong the aerobic activity due to reduced lactate production and decreased heart rate (Schroder H, Navarro E et al, 2001, Euro J Nutr, 40(4): 178-184)
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| Venky’s Egg ‘n’ Whey |
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Your Fitness Partner |
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To be Fit is today’s Prime ‘Mantra’ of Life |
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| Your Fitness Partner |
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Procedure for consumption |
1. Take 200 ml cold / water in a shaker
2. Add 1 scoopful (about 30g) of Venky’s Egg ‘n’ Whey
3. Shake briskly to form uneven solution
4. Consume 2-3 servings daily or as suggested by your Nutritionist
5. May be taken with any high-carb meal in which first-class protein from food can't be taken. |
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Venky’s Egg n Whey: |
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- Old school of bodybuilders grew up on milk protein and egg white protein.
- For them, we have Egg & Whey, an ideal multi-staged Protein release formula with an ideal combination of milk protein and egg protein (albumen).
- Whey is absorbed quickly and shows anti-catabolic effect thus inhibit muscle loss where as Albumen is absorbed slowly and shows pro-anabolic effect thus stimulate Anabolic activity
- Especially designed formula to protect & maintain muscle mass during physical fitness & weight reduction programme
- L-Glutamine repairs muscle wear & tear as well as stimulate fat metabolism thus inhibit unwanted fat deposition
- Antioxidants like Vitamin A, E & C protect body tissue from free radicals which cause undesirable effects like ageing, fatigue, dementia, weakening of eyesight etc
- B’Complex vitamins act as a haemopoietic factor & help in Red Blood Cell (RBC) formation that enhances body Oxygen level & improve energy formation in the muscles
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| Selected References: |
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- For a given BMI, Indians have a higher percentage of body fat and more visceral fat than other populations. (Yajnik C S, Fall C H et al, 2003, Int. J. Obes. Relat. Metab. Disord, 27(2): 173- 180)
- Eggs play an important role in the diet as nutritional and functional food which has health benefits beyond basic nutrition. (Applegate E, J Am Coll Nutr., 2000 Oct;19(5 Suppl):495S-498S.
- Egg breakfast enhances weight loss. (Vander Wal JS et al , et al. Int J of Obesity 2008: 32(10):1545-1551
- Whey protein is the best protein for fat loss during energy restricted diets, when combined with exercise.(Demling, Robert, H., et al.Nutr. And Metabolism. Vol. 44, No. 1, 2000).
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| Venky’s Creatine |
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The ‘Muscle’ Creator |
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| Don’t Just Build-up the Muscles… |
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| …‘Create’ It Faster with… |
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- Stimulates Muscle Growth
- Improves Performance
- Prevents Lactic Acid production thus prevent Muscle soreness
- Provides more energy (ATP) during Performance.
- Imported from DEGUSSA (Germany)
- Highly Effective as Potential Muscle Builder & Sports Performance Enhancer
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| Servings: |
| Loading Phase (Day 1 to 5) :Take 5gm 4 times a day in 250ml Water /Juice or AO Sip
Maintenance Phase: (Day 6 and beyond) Take as described above but once daily for 6-8 weeks. Discontinue consumption for about 4-6 weeks & then repeat the cycle |
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| Selected References: |
- Adding creatine to glucose, taurine and electrolyte supplement promoted greater gains in fat and bone free mass, isotonic lifting volume and sprint performance during intense resistance and agility training
- Acute creatine loading increases fat-free mass, but does not affect blood pressure, plasma creatinine, or CK activity in men or women.( Mihic S, MacDonald JR,et al Med Sci Sports Exerc 2000;32(2):291-96.)
- Creatine enhances oxygen uptake and performance during alternating intensity exercise. (Rico-Sanz J et al Med Sci Sports Exerc 2000;32(2):379-85).
- Creatine-dextrose and protein-dextrose induce similar strength gains during training. (Tarnopolosky MA, Parise G et al Med Sci Sport Exerc 2001;33(12):2044-52).
- Creatine monohydrate supplementation enhances high-intensity exercise performance in males and females. (Tarnopolosky MA, MacLennan DP. Int J Sport Nutr Exerc Metab 2000;10(4):452-63.)
- Whey protein supplementation with creatine monohydrate combined with resistance training increased lean tissue mass and muscle strength. (Burke DG, Chlibeck et al, Int J Sport Nutr Exerc Metab. 2001 Sep;11(3):349-64)
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| Venky’s Mass Gainer |
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| For Lean & Thin Beginners… |
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- Perfect blend of Carbohydrate to Protein ratio (1:3) to slow down the metabolism
- Protein shows Anabolic effect and improves muscle mass.
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| Servings |
| Take 1 spoonful Mass Gainer Powder in a shaker. Add little cool milk & stir briskly to form smooth paste, Add 200ml milk to make a nutritious drink.
Consume 2 to 3 drinks daily or as directed by your nutritionist |
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| Venky’s Mass Gainer: |
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- If you are one of those people who just can't gain weight, get ready to add some serious size
- Offers ideal ratio of Protein to Carbohydrate (1:3) needed for muscle development and can be used as a part of an effective, sensible weight gain and muscle development program.
- Sucrose offers instant energy source which spares muscle protein during exercise thus offers anti-catabolic effect
- Vitamins fasten the biochemical reaction thus help to generate energy (ATP) during exercise that relieves fatigue after exercise
- Electrolytes hydrate muscle thus stimulate protein synthesis.
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| Use: Just eat your normal breakfast, lunch and dinner. Drink a delicious Mass Gainer shake at mid-morning, mid-afternoon, and again before bedtime to get the best results |
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| Selected References: |
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- B-complex vitamins thiamine, riboflavin, vitamin B6, niacin and pantothenic acid are involved in energy production during exercise (Clarkson P M, 1998, Nutrition in Exercise and Sports.3rd ed. Boca Raton, Fla: CRC Press: 179-195)
- Folate and B12 are essential for RBC and protein synthesis, tissue repair and maintenance (McMartin, Boca Raton, Fla: CRC Press: 85-96).
- Athletes normally consume less calcium, iron and zinc than recommended (Lukaski, 1997; In: Nutrition in Exercise and Sport 3rd ed. Ira Wolinsky Ed. CRC Press: 621-643)
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| Venky’s Intense Mass |
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| When “Muscle Gain” is a Tedious Task… |
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| … Switch over to… |
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| Venky’s Intense Mass: |
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- It's time to stop thinking small; get intense with Intense Mass.
- Offers a perfect blend of Egg Albumen + Casein + Whey protein for quick as well as sustained protein release action throughout the day
- Creatine improves ATP levels during exercise, thus Potentiate Performance
- BCAA’s helps Proper Muscle Co-ordination
- L-Glutamine: Increases Protein synthesis & enhances recoery
- Taurine : Expands & hydrate Muscles thus stimulate Protein Synthesis
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| Servings |
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| Take 1 scoopful Intense Mass Powder in a shaker. Add little cool milk & stir briskly to form smooth paste, Add 200ml milk to make a nutritious drink.
Consume 2 to 3 drinks daily or as directed by your nutritionist |
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| Venky’s Intense Mass: |
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- And that's not all, each serving of intense mass not only tastes great but also has added value with creatine, BCAAs, taurine, glutamine and 21 different vitamins and minerals.
- Casein improves Bio-availability of whey & Albumen, thus ensure effective absorption without any wastages
- Creatine holds “Water” molecules thus volumizes muscle cells and boosts energy level
- BCAAs stimulate muscle synthesis as well as relieve mental fatigue caused due to exercise
- Intense Mass is perfect for bodybuilders, athletes, or anyone who wants to pack on muscle size and strength without adding fat.
- Intense mass is a powerful mass-gaining formula designed for packing size on the hardest gainers and helping the hardcore recover from intense workouts.
- So don't waste another workout. Intense mass allows you to get the calories you need without the fat you're not looking for at an affordable price.
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| Use: 2 scoops two to three times a day in-between meals; May be taken pre-workout and post-workout if not using whey protein. |
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| Selected References: |
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- B-complex vitamins thiamine, riboflavin, vitamin B6, niacin and pantothenic acid are involved in energy production during exercise (Clarkson P M, 1998, Nutrition in Exercise and Sports.3rd ed. Boca Raton, Fla: CRC Press: 179-195)
- Folate and B12 are essential for RBC and protein synthesis, tissue repair and maintenance (McMartin, Boca Raton, Fla: CRC Press: 85-96)
- Athletes normally consume less calcium, iron and zinc than recommended (Lukaski, 1997; In: Nutrition in Exercise and Sport 3rd ed. Ira Wolinsky Ed. CRC Press: 621-643)
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| For Continuous Performance |
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| Carbo Ex: |
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- Carbohydrates are your body's essential energy source, sparing proteins from being used and preventing muscle tissue breakdown.
- Carbo Ex is a blend of simple & complex carbohydrate offers quick & sustained energy supply needed during prolonged performance like Marathon, Running, Cycling & Intense exercise / workout
- Offers Carbohydrates as an instant energy supplier that boost up muscle glycogen level during exercise
- L-carnitine with vitamins & minerals improves threshold to fatigue during endurance performance
- By maintaining muscle glycogen, Carbo Ex helps produce muscle ATP to fuel longer, harder workouts.
- Carbohydrate replenishment with Carbo Ex can be effective for athletes who participate in an event lasting more than 90 minutes.
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| Selected References: |
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- Endurance athletes load carbohydrate in competitive phase to pack muscles with glycogen to sustain in endurance events (Ivy J L, 2000, Oxford:Blackwell Science, 97-111)
- Heavy exercise results in substantial loss of electrolytes; adequate intake of magnesium, potassium, sodium and chloride is stressed for maintenance of electrolyte balance and to promote recovery (Narsing Rao B S, 1996,Proc Nutr Soc India, 43; 79- 103 )
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| HySpeed |
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| Drinking the Water … Symptom of Dehydration… |
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| … Re-energize the Body with… |
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| Isotonic Energy Drink Formula |
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- Isotonic Instant Energy Drink in Powder Form
- Enriched with Carbohydrate & Important Minerals when they need the most
- Carbohydrate Load’ for instant energy thus relief from fatigue
- Minerals ensure proper hydration of Muscles & prevent Muscle Cramps
- Instantly Dissolve in Water and Rapidly Replace the
Electrolyte Balance
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NEED FOR SPORTS DRINKS
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- Water doesn’t have flavor to encourage drinking
- Water turns off thirst before complete rehydration
essential amino acids, conditionally essential amino acids and BCAA’s
Helps in repairing body cells.
- Water lacks electrolytes, carbohydrate and energy
- Sports drinks contain sucrose, glucose, fructose and increase fluid absorption
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| Venky’s Hy Speed : |
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- Play Harder, Endure Longer.
- 2 % body fluid loss reduces performance by 20 %
- If you have ever felt drained or sluggish after a day in the hot sun or a tough work out your body may be telling you that it needs more electrolytes.
- Hy Speed is a high performance isotonic energy drink including all major electrolytes (potassium, magnesium, chloride and sodium) that conduct electricity in the body and help maintain the acid base balance in the body.
- Helps replenish loss of body electrolytes caused by excessive sweating thus relieves fatigue & inhibits muscle cramps during exercise
- Is an “Isotonic Drink” that ensures fast, complete & safe absorption of fluid
- So play harder, endure longer and feel replenished with Hy Speed.
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| Procedure for consumption: |
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- Take 200 ml cold water in a shaker/sipper
- Add one & half scoopful (about 15g) of Hy Speed consume during & after workouts
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| Selected References: |
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- Vitamins and minerals play an important role to meet exercise demands sustained and/or peak outputs of bioenergetic functions of muscles and integration of the musculoskeletal, bioenergetic, neuroendocrine, psychological and immune systems (Bucci L R,1997, I Wolinsky and J A Driskell Eds. CRC Press, Inc 1-1-28)
- The available data suggests that exercise may marginally increase the need of these vitamins perhaps double the current recommended allowance (Manore M M,2000, Am J Clin Nutr. 72(suppl): 5985-6965)
- Heavy exercise results in substantial loss of electrolytes; adequate intake of magnesium, potassium, sodium and chloride is stressed for maintenance of electrolyte balance and to promote recovery (Narsing Rao B S, 1996,Proc Nutr Soc India, 43; 79- 103 )
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| AO Sip |
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| Every Exercise Exerts Oxidative stress on body… |
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| Every Exercise Exerts Oxidative stress on body… |
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| Every Exercise Exerts Oxidative stress on body… |
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- Offers Complete Anti-Oxidant Formula
- Zinc & Selenium strengthen body’s own Anti-Oxidant system
- Vitamin A, E & C Scavenges the free radicals and neutralizes it
- Carbohydrate offers instant energy thus spares Protein from breakdown
- Available as 500gm Pack with Delicious Orange & Lemon Flavor
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| Venky’s AO Sip: |
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- Refreshing Immunity Booster
- Taking an antioxidant supplement is one of the most important and beneficial necessity today. In today's toxic environment it provides protection and promotes good health all year round
- AO Sip is a potent blend of five important antioxidant nutrients: Vitamin A, Vitamin C, Vitamin E, Zinc and Selenium. They boost immunity by scavenging free radicals generated due to physical & mental exertion.
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| Procedure for consumption: |
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- Take 200 ml cold water in a shaker / sipper
- Add one & half spoonful (about 15g) of AO Sip to it.
- Use AO Sip to enhance your training by taking it before, during or after a hard workout.
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| Selected References: |
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- Vitamin A is essential for vision, normal growth and gene expression, develop immunity and is a potent antioxidant that combats free radicals after strenuous exercise. (Lukaski H C, 2004, Nutrition, 20: 632-644)
- Vitamin C is an important antioxidant, promotes collagen repair, enhances immunocompetance and facilitates recovery from intense training, and thus helps to optimize performance (Lukaski H C, 2004, Nutrition, 20: 632-644)
- Intense physical exercise is known to generate free radicals. Although the human body has a cellular defense system to combat free radicals, intake of dietary antioxidants is essential to effectively neutralize these free radicals and protect against damaging effects (Sen C K,1995, J Appl Physiol; 79: 675-686)
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| Nutrition is Equi-important to regular exercise to keep Athletes fit.” |
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| • Nutritional ergogenics have been used since time immemorial and will continue to be used as long as athletes believe they may gain a competitive advantage |
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